Denim Expo Branding for Envoy Textile

Denim Expo Branding for Envoy Textile

Overview

Envoy Textile Ltd is a world class denim textile company supplying denim to brands like H&M, Zara and many others. They are the first LEED Platinum certified denim factory in World. They focus on sustainability and innovation. Envoy was participating in a textile convention Denim Expo, a prestigious event in Bangladesh that happens every year. It is an event where all the giants of the textile industry, particularly denim manufacturers display their collection to potential clients in a week long exhibition. So our job was to represent their brand ethics and values.

Challange

As Denim Expo is a place where many denim manufacturers promote their textile, our challenge was to beat the competition using branding tac ticks that highlights Envoy’s uniqueness. Finding a unique branding approach in a saturated competition was our challenge which we turned into an opportunity.

Our Approch

We knew in the Denim Expo, the presence of world wide buyers will be high, as for them it is a right place to seek for partnership with textile manufacturers particularly the ones who maintain global standards. Our strategy was to target these buyers using an approach that best suits Envoy’s brand essence.

Result

We have created a series of contents for all mediums. We created a unique brand voice and brand identity to represent their message to the world. Our unique tagline “Denim is in our nature” created a huge buzz and brought success to them achieving connection.

Event Brochure

Brand Elements

Social media creative

Execution

Branding for Kumudini Handicrafts

Branding for Kumudini Handicrafts

Overview

Kumudini is one of the oldest operating brands of Bangladesh operating since 1947. Their concern Kumudini Handicrafts is providing high quality cloth products to its nice customer base. Their main vision is to introduce Bangladeshi traditional clothing to the world and also women empowerment.

Challange

Behind the name kumudini there is a long story. Founder Randa Prashad started the brand kumudini to challenge women inequality in the society and empower women because he saw her mother went through tragic incidents for being women and lost her life without treatment. So the brand always worked for empowering women and establishing in society. In kumudini handicrafts almost all of their artisans are women and they have stories of being successful. So through our branding we were required to establish a strong brand identity which represents women empowerment.

Our Approch

Our aim was to create a brand identity which will portray a strong independent woman along with a caring mother who cares for her childs. So we have decided to use certain elements which can portray them. Since Kumudini didn’t want to change their old logo by full so we have worked on the previous one and delivered a more enhanced version with proper branding rules.

Our inspirations

Logo elements

Logo conceptualization

Color

Type face

Initial logo versions

Pattern design

Final logo

Brand elements

Social Media