Launching The Way Dhaka

Launching The Way Dhaka

Overview

The Way Dhaka is one of the finest luxury boutique hotels located at the heart of Dhaka city. Starting their journey in 2016 they have differentiated themselves by their spectacular interior, culinary foods and true international standards.

We were appointed to create a digital presence of the hotel along with brand perception to a very specific and niche audience group.

Challenge

Being a complete new property with too many unique selling points was a big challenge for us.
When we were approached by the General Manager, we knew what was expected; his high expectation made us ambitious and work profoundly. Although there were established boutique hotels in Dhaka alongside with some international chains, Way Dhaka however came with new features that are not offered by others;

Our Approch

In Way Dhaka, we noticed many design details which can be promoted in the form of contents and also the stories about their team which can be shared. From modern contemporary interiors to luxurious rooms, we conceptualized all aspects in the form of contents. Additionally, Way Dhaka has one of the best chefs with years of global culinary experience; which we also brought to the limelight. We strategize, design, and deliver different content marketing campaigns which helped us to achieve our goals

Content marketing: We have identified the right audience and created the right contents that connect with them. From static social media graphics to high quantity video production, photography, web contents, magazine articles and advertisements we have covered all the formats to fill up their social presence .

Social media marketing and management: By identifying the right social media channels our task was to create brand identity in the popular social channels where targeted audience is present. Alongside with that, we have monitored and managed different social media platforms for the hotel for publication and community management. The result was a massive fan base that came from organic reach.

Co marketing with different brands: We partnered with different brands to design marketing campaigns that promoted the hotel as our target was to reach a wide range of audience. On one of our co marketing campaigns with Ecstacy, a popular clothing brand in Dhaka, we received an overwhelming response from the audience which eventually led to revenue generation

Example social media creatives

Example animations

Launching Four Points by Sheraton Dhaka

Launching Four Points by Sheraton Dhaka

Overview

Four points by Sheraton is a four-star upscale hotel chain owned by Marriott international. We were asked to plan and execute their digital marketing services before the launching of their new tower property at Gulshan 2 circle. They only had a working TripAdvisor page with a ranking of number 23 out of 83 hotels in Dhaka. So, we took upon our responsibility to establish their online presence and maintain it and also to perform effective digital marketing that converts leads to sales

Notable Benchmark

#5 hotel in Dhaka out of 83 hotels in Tripadvisor and achieving the Certificate of Excellence award in 8 months of opening

Brought in 40,000 fully organic page likes in the first 6 months.

First festival after opening “Street Food Market Festival” had consecutive housefuls for 5 days including weekdays throughout its 5-day course

Collaborated with notable local and international brands for co-marketing and co-branding of the festivals, which resulted in a win-win output

Planning, producing and promoting creative and impactful multimedia productions to highlight and promote the hotel

Successfully organized 4 big food festivals and all of them created hype in Dhaka. Got a magnificent response from social media

Example social media creatives

Example animations

Denim Expo Branding for Envoy Textile

Denim Expo Branding for Envoy Textile

Overview

Envoy Textile Ltd is a world class denim textile company supplying denim to brands like H&M, Zara and many others. They are the first LEED Platinum certified denim factory in World. They focus on sustainability and innovation. Envoy was participating in a textile convention Denim Expo, a prestigious event in Bangladesh that happens every year. It is an event where all the giants of the textile industry, particularly denim manufacturers display their collection to potential clients in a week long exhibition. So our job was to represent their brand ethics and values.

Challange

As Denim Expo is a place where many denim manufacturers promote their textile, our challenge was to beat the competition using branding tac ticks that highlights Envoy’s uniqueness. Finding a unique branding approach in a saturated competition was our challenge which we turned into an opportunity.

Our Approch

We knew in the Denim Expo, the presence of world wide buyers will be high, as for them it is a right place to seek for partnership with textile manufacturers particularly the ones who maintain global standards. Our strategy was to target these buyers using an approach that best suits Envoy’s brand essence.

Result

We have created a series of contents for all mediums. We created a unique brand voice and brand identity to represent their message to the world. Our unique tagline “Denim is in our nature” created a huge buzz and brought success to them achieving connection.

Event Brochure

Brand Elements

Social media creative

Execution

Branding for Kumudini Handicrafts

Branding for Kumudini Handicrafts

Overview

Kumudini is one of the oldest operating brands of Bangladesh operating since 1947. Their concern Kumudini Handicrafts is providing high quality cloth products to its nice customer base. Their main vision is to introduce Bangladeshi traditional clothing to the world and also women empowerment.

Challange

Behind the name kumudini there is a long story. Founder Randa Prashad started the brand kumudini to challenge women inequality in the society and empower women because he saw her mother went through tragic incidents for being women and lost her life without treatment. So the brand always worked for empowering women and establishing in society. In kumudini handicrafts almost all of their artisans are women and they have stories of being successful. So through our branding we were required to establish a strong brand identity which represents women empowerment.

Our Approch

Our aim was to create a brand identity which will portray a strong independent woman along with a caring mother who cares for her childs. So we have decided to use certain elements which can portray them. Since Kumudini didn’t want to change their old logo by full so we have worked on the previous one and delivered a more enhanced version with proper branding rules.

Our inspirations

Logo elements

Logo conceptualization

Color

Type face

Initial logo versions

Pattern design

Final logo

Brand elements

Social Media

Website Design for Syngenta Bangladesh

Website design for Syngenta Bangladesh

Overview

Syngenta is one of the leading agricultural companies in the world. They have been operating in Bangladesh for a long time. Syngenta Bangladesh wanted us to develop their brand new website to represent their activities in Bangladesh

Challange

Being a global brand syngenta always expected an international standard website with which they can stay ahead of their competitors and other regional offices. At the same time they have a very strict brand guidelines and restrictions on technology usages. We took the challenge and developed the website they always wanted.

Clean UI

Since we had limitations on choosing the layout we have decided to design the cleanest and most user friendly design possible. Keeping their products in mind we have tried to showcase the brand story and their impact on local agriculture.

Secured platform

Since Syngenta Global only uses “Drupal” content management system for all their global and regional websites so we have used Drupal for the development of the website. We have worked with a global technical team to implement the website.

Content creation

Keeping local context in mind we rewrote old content and developed new content for the website. We always kept the local audience in mind and followed brand guidelines of Syngenta.

E-commerce Launching for Kumudini Handicrafts

Case Study

Ecommerce launching for Kumudini Handicrafts

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Notable Numbers

30,50,000

People reached

35000

People engaged

500 +

Lead Generated

50 +

Media coverage

Challenge

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Our Approach

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Activities done

Social media strategy

Copy writing & design

Social media management

Photo & Videography

Public Relation for event

Gallery

Take a peek inside our Wonderworld

Videos

Take a peek inside our Wonderworld

Result

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Digital Marketing & PR for Radisson Blu Dhaka

Case Study

Social media marketing for Radisson Blu Dhaka

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Notable Numbers

30,50,000

People reached

35000

People engaged

500 +

Lead Generated

50 +

Media coverage

Challenge

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Our Approach

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Activities done

Social media strategy

Copy writing & design

Social media management

Photo & Videography

Public Relation for event

Gallery

Take a peek inside our Wonderworld

Videos

Take a peek inside our Wonderworld

Result

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