Launching The Way Dhaka

Launching The Way Dhaka

Overview

The Way Dhaka is one of the finest luxury boutique hotels located at the heart of Dhaka city. Starting their journey in 2016 they have differentiated themselves by their spectacular interior, culinary foods and true international standards.

We were appointed to create a digital presence of the hotel along with brand perception to a very specific and niche audience group.

Challenge

Being a complete new property with too many unique selling points was a big challenge for us.
When we were approached by the General Manager, we knew what was expected; his high expectation made us ambitious and work profoundly. Although there were established boutique hotels in Dhaka alongside with some international chains, Way Dhaka however came with new features that are not offered by others;

Our Approch

In Way Dhaka, we noticed many design details which can be promoted in the form of contents and also the stories about their team which can be shared. From modern contemporary interiors to luxurious rooms, we conceptualized all aspects in the form of contents. Additionally, Way Dhaka has one of the best chefs with years of global culinary experience; which we also brought to the limelight. We strategize, design, and deliver different content marketing campaigns which helped us to achieve our goals

Content marketing: We have identified the right audience and created the right contents that connect with them. From static social media graphics to high quantity video production, photography, web contents, magazine articles and advertisements we have covered all the formats to fill up their social presence .

Social media marketing and management: By identifying the right social media channels our task was to create brand identity in the popular social channels where targeted audience is present. Alongside with that, we have monitored and managed different social media platforms for the hotel for publication and community management. The result was a massive fan base that came from organic reach.

Co marketing with different brands: We partnered with different brands to design marketing campaigns that promoted the hotel as our target was to reach a wide range of audience. On one of our co marketing campaigns with Ecstacy, a popular clothing brand in Dhaka, we received an overwhelming response from the audience which eventually led to revenue generation

Example social media creatives

Example animations

Launching Four Points by Sheraton Dhaka

Launching Four Points by Sheraton Dhaka

Overview

Four points by Sheraton is a four-star upscale hotel chain owned by Marriott international. We were asked to plan and execute their digital marketing services before the launching of their new tower property at Gulshan 2 circle. They only had a working TripAdvisor page with a ranking of number 23 out of 83 hotels in Dhaka. So, we took upon our responsibility to establish their online presence and maintain it and also to perform effective digital marketing that converts leads to sales

Notable Benchmark

#5 hotel in Dhaka out of 83 hotels in Tripadvisor and achieving the Certificate of Excellence award in 8 months of opening

Brought in 40,000 fully organic page likes in the first 6 months.

First festival after opening “Street Food Market Festival” had consecutive housefuls for 5 days including weekdays throughout its 5-day course

Collaborated with notable local and international brands for co-marketing and co-branding of the festivals, which resulted in a win-win output

Planning, producing and promoting creative and impactful multimedia productions to highlight and promote the hotel

Successfully organized 4 big food festivals and all of them created hype in Dhaka. Got a magnificent response from social media

Example social media creatives

Example animations

Digital Marketing & PR for Radisson Blu Dhaka

Case Study

Social media marketing for Radisson Blu Dhaka

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Notable Numbers

30,50,000

People reached

35000

People engaged

500 +

Lead Generated

50 +

Media coverage

Challenge

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Our Approach

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Activities done

Social media strategy

Copy writing & design

Social media management

Photo & Videography

Public Relation for event

Gallery

Take a peek inside our Wonderworld

Videos

Take a peek inside our Wonderworld

Result

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